About Leaf Brands, LLC: The original LEAF Brands were started in the 1920's. LEAF Brands, once the fourth largest candy producer in North America, brought candy classics such as Whoppers® and Jolly Rancher® to the marketplace. Members of the Leaf family have assembled together once again to revive the Leaf name and its famous image after the US division was sold to The Hershey Corporation in 1996 and left the United States. Products include Astro Pops®, Yummers!™, Farts™ and David’s Signature Beyond Gourmet™ products.
Leaf, the family that brought you candy classics such as Whoppers®, Jolly Rancher®, Milk Duds®, RainBlo Bubble Gum®, Heath Bar® and PayDay® are back in the candy business with a great line of amazing and innovative candy products. Making their official debut at the 2011 Sweets & Snacks Expo in Chicago May 24 – 26, members of the Leaf family have assembled together once again to revive the Leaf name and its famous image after the US division was sold to The Hershey Corporation in 1996 and left the United States.
The original LEAF Brands™ were started in the 1920's. LEAF Brands™ have been synonymous with high-quality and exciting new products and was once the fourth largest candy producer in North America.
According to CEO Ellia Kassoff, “I have such fond memories of Bertha Leaf loading me up with sample candy and my uncle Ed Leaf as the distributor for the East who was always giving my dad bags of candy for us kids. Whenever I went to the supermarket, I was always excited to see the Leaf logo on every gumball machine or on every bag of Whoppers® and felt I had to bring back the name.”
With that mission in mind, the company has been busy working on several product launches to create the most amazing types of candy available in the marketplace, including:
Astro Pops® - Leaf is reviving the brand with the re-launch of the iconic candy rocket lollipop, in addition to launching new product such as Astro Pop Asteroids, which are bite-sized candy pieces, and Astro Pops sodas.
Farts Candy™ – Flavorful chewy candy nuggets in all kinds of fruity flavors that are “So fun, they’ll make you laugh!” Available in multiple flavors.
Yummers!™ – In the same way that David Klein invented the Jelly Belly® and reinvented the jelly bean category, Yummers™ will revolutionize the hard candy category. Made with 100% real fruit and fruit flavors ingredients, it’s so yummy, you think you’re eating the real fruit! Available in four varieties – Fruity, Sour, Pure, and ‘Almost No Sugar.’
“We’re so excited with the launch of our products – they are truly revolutionary and innovative, and unlike anything you’ve seen. It’s the perfect way to reintroduce LEAF Brands™ back to the market. Our goal is to become one of the largest candy companies in the US once again,” Kassoff stated.
Members of the Leaf family will be at attendance at the show to kickoff the official launch.